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GOJI Tips | Tutors

Being Your Own Brand

Being Your Own Brand

Being your own brand. 

You are your own brand and should do your best to promote yourself. Understand that your personal brand is how you appear to the students and you are in charge of marketing yourself. Make sure you have a short, detailed, blurb written about yourself to add to your bio page. Remember: the more a student knows about your credentials and experience, the more likely they are to hire you.



  • Make sure you have a profile picture! Students are far more likely to reach out to you if they can picture who you are. Of course, be honest about your identity in your photo.

  • Make sure your picture is a good quality image. Avoid photos that are heavily pixelated.

  • Look at your photo after uploading it to ensure it is the right dimensions and clearly shows your face.
  • Smile! Try to appear friendly, approachable, and professional.



  • Be aware of your ratings and feedback. Invite students to rate you well after a completed session as this will become a key part of your brand as well.

  • The higher you are rated, the more students are likely to call you for sessions.

  • Use student feedback to understand what you did well and also to find out what you can improve upon for future sessions.

  • Listen and respond to your student’s needs. Utilize GOJI messaging to find out the level and goals of your students in order to maximize the quality of sessions.

  • It is very important to always be prepared for your classes. Students are relying on you to be the leader of the lesson. You should always have some extra content or exercises on hand in case your lesson finishes ahead of schedule.


The final step in creating a strong, personal brand is networking. Respond to messages from students, connect with them, and build a group of favorites who you know and are comfortable teaching. Also remember that your brand is directly connected to you, so keep it up to date and relevant. Add new experiences and credentials to your bio as you gain them.


Getting to Know Your Students

Getting to Know Your Students

Getting to know your students.

  • Help your students feel comfortable by speaking clearly and being mindful of how fast you are talking. This will help ensure that your students feel confident communicating with you.

  • Let them know a little bit about yourself. If you already have a teaching philosophy, discuss it with them. Make sure to display enthusiasm in your lessons; a bit of humour can really help break the ice!

  • Make sure you give your students a chance to introduce themselves as well. This is both a great way to get them speaking and to help you better understand their language level. This will inform your preparation for future sessions.

  • Ask them what they want to focus on. Not all of your students will have the same reasons for wanting to learn English. Some will be hoping to brush-up on travel phrases before a trip abroad. Others may need assistance with business English or exam preparation. The sooner you know this about your student, the faster you can satisfy their tutoring needs.

  • It also helps to have a few small exercises handy for your first class, so you can gauge your students' strengths and weaknesses and will demonstrate to them that you are prepared.

  • Ask your students to give you feedback at the end of your class. Welcome them to provide suggestions on how you can improve future sessions. Be open-minded to this feedback, it can really help you both. In turn, you can provide your students with a brief assessment of their language skills and what you think is necessary in order for them to achieve their goals. But keep in mind: learning another language - if you haven't done so yourself - can be overwhelming, intimidating, frustrating, and require huge amounts of confidence. Be mindful of this when you give your feedback. Try to find a balance of being honest and direct, but encouraging and positive.